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1月21日，微信派公众号发文称，为了更好地满足个人创作者的IP展示诉求，红包封面开放平台新增了封面故事的相关素材展示和跳转能力，新增的功能对个人和企业账号同时适用，即日起生效。

据微信派介绍，配置封面故事时，可以直接选择已发表的视频号内容，暂时只支持一分钟内的视频素材；封面故事的跳转，可以关联注册主体下的视频号；封面故事的跳转，可以关联表情艺术家主页、表情专辑页。封面故事的相关素材展示和跳转能力，用户能在将红包详情页下拉时完整查看

在前几天的微信公开课PRO上，微信创始人张小龙表示：“虽然我们并不清楚，文字还是视频才代表了人类文明的进步，但从个人表达，以及消费程度来说，时代正在往视频化表达方面发展。”很明显，视频号会是接下来一段时间内微信要重点发展的项目。而将微信红包封面与视频号相连接，则是张小龙大力发展视频号的一个信号。

视频号个人和企业用户使用该功能后，在发送红包时就能够展示自己的视频号了，这样就能有更多的流量加持，对于创作者而言是一件利好的消息。

微信扫码，“码”上知道