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腾讯分享视频号未来将成为品牌建设的主战场。微信视频号+小程序交易生态的优势首先在于，微信视频号是基于私域和关系链来传播，能打通了朋友圈、公众号、社群等场景，实现高增长与高裂变。

同时，能借助“附近的直播”打通线上线下种草场景，相互引流。此外，视频号的流量，大部分是由品牌自己的私域流量转化而来，在直播带货上有更高的信任度和转化度。所以视频号并不止是品牌向，更多是内容向与卖货向。

做好内容，将视频号作为官方“社交名片”，与用户平等沟通，树立品牌形象；或打造视频号+小程序的交易链路，促成高效的购买转化，提升品牌的竞争力。

微信扫码，“码”上知道